Ellsworth Handcrafted Bicycles' The RIDE? Wins Popular Science magazine's 2007 'Best of What's New' Grand Award

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Ramona, Calif. (PRWEB) November 13, 2007 -- Long known for innovation in design, Ellsworth's The RIDE? is now the proud recipient of the 2007 Best of What's New Grand Award from Popular Science in the Recreation category.

"For 20 years, Popular Science's Best of What's New awards honor the innovations that a make positive impact on life today and change our views of the future," says Mark Jannot, Editor-in-Chief of Popular Science. "PopSci's editors evaluate thousands of products each year to develop this thoughtful list, there's no higher accolade Popular Science can give."

Each year, Popular Science reviews thousands of new products and innovations and chooses the top 100 winners across 10 categories for inclusion in their annual Best of What's New issue, their best-read issue of the year. To win, a product or technology must represent a significant step forward in its category. All of the winners will be featured in this December's special issue, on newsstands November 14.

"The RIDE? rides like no other bike on earth - a smooth, almost silent glide," says Tony Ellsworth, president, founder and CEO. "The sleek and stunning design was inspired by another ground-breaking new technology which eventually led to The RIDE? becoming the first bike to use the revolutionary gearless NuVinci? Continuously Variable (CVP) drive. No off the shelf parts would do as the patent pending frame and fork, as well as many other components were specifically designed for our first 'Cruiser'."

The ultimate expression of a performance lifestyle, The RIDE? quickly turned heads as it catapulted onto boardwalks, bike lanes, and cycling routes throughout the country and very quickly after that, internationally. Independent Bike Dealers see them fly off the shelves, national outdoor retailer REI now sells them, as does a special website Ellsworth built to handle demand and interest at www.ellsworthride.com.

"Indeed the ripple effect of all this interest has been very big," said Ellsworth. "The RIDE? was a real draw at this years' InterBike bicycle convention in Las Vegas. In addition to the 'Signature Series' RIDE, we've developed a tandem RIDE. We love to read press that heralds the fact that we've 'redefined bicycle technology' and think the resulting blend of performance, technology, comfort and style make The RIDE? unlike any bike you've ever ridden. It's an honor to have Popular Science underscore that achievement."

About Ellsworth Bikes

Ellsworth Bikes is a designer and manufacturer of the highest quality mountain, road and recreational bicycles. The company is known for its craftsman-style approach to bike design and manufacturing, and is the holder of multiple design patents. To learn more about how Ellsworth Handcrafted Bikes is poised for growth in 2008, visit Ellsworth Handcrafted Bikes (http://www.ellsworthbikes.com) & The RIDE by Ellsworth (http://www.ellsworthride.com).

About Best of What's New

Each year, the editors of Popular Science review thousands of products in search of the top 100 tech innovations of the year; breakthrough products and technologies that represent a significant leap in their categories. The winners -- the Best of What's New -- are awarded inclusion in the much-anticipated December issue of Popular Science, the most widely read issue of the year since the debut of Best of What's New in 1987. Best of What's New awards are presented to 100 new products and technologies in 10 categories: Automotive, Aviation & Space, Computing, Engineering, Gadgets, Green Tech, Home Entertainment, Home Tech, Personal Health and Recreation.

About Popular Science

Founded in 1872, Popular Science is the world's largest science and technology magazine; with a circulation of 1.3 million and 6.8 million monthly readers. Each month, Popular Science reports on the intersection of science and everyday life, with an eye toward what's new and why it matters. Popular Science is published by Bonnier Active Media, a subsidiary of Bonnier Corporation.

For more information on Ellsworth Handcrafted Bicycles and The RIDE?, please contact Rich Carr at Carr Knowledge (http://www.carrknowledge.com)

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